LIVE, LAUGH, LOVE YOUR HAIR
OWNER
Darla
As owner of HOC, Darla offers St. Petersburg a passionate
and experienced team that believes in continuing education
and maintaining the integrity of our industry. As a stylist, she
uses her 26 years experience and natural creativity to give a
unique touch to all her colors, haircuts, and styles.
Darla specializes in coloring techniques, especially
corrective color and grey coverage, or back to natural grey.

Whether you are man or woman, young or less young, Darla
and her team can give you the hair you always wanted!.
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Denise
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Over 20 years of experience in the beauty industry, a
friendly and approachable personality, strong work ethic,
and attention to detail made Denise a perfect choice for
our Salon Manager. She loves her role in the salon, from
managing the appointment book and directing stylists, to
giving special care and attention to our guests, providing
for their comfort and needs. Denise especially loves
witnessing the before and after transformations created
by our talented team!
Linda
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Linda holds dual licenses in Cosmetology, in both NY
and FL states, with 30+ years of experience as a
stylist. She is equally proficient in cutting (expert in
barber razor cutting), coloring and highlighting,
innovative styling, and special treatments such as
Keratin.  Linda is definitely a people person, focusing
on customer satisfaction to ensure a positive and
enjoyable experience for her guests.
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Nikki
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Amanda
Nikki is a welcome addition to the HOC team, well
experienced in styling and cutting techniques from a
career in cosmetology spanning 20+ years. Her
demeanor is fun-loving and personable, adding to the
positive energy in the salon. Nikki is new to the St Pete
area, formerly from Austin and San Diego. She is
proficient in all HOC salon services, especially coloring
techniques from Balayage to hard-to-cover gray. Nikki
is also a good choice for hair extension services.
Amanda is new to the St Pete area, returning recently
to her native state from Virginia Beach. She is well
versed in all HOC salon services, and expresses
particular interest in coloring techniques such as
Balayage, highlights and lowlights, color correction,
also texturing and Keratin treatments . She is
comfortable working with both long and short hair, also
enjoys men’s styles and razor cutting.